|
Dan Hayden |
|
Christine Lynn
Music Coordinator
|
|
Pam DonAroma
Business Manager
|
|
Pathfinder Consulting & Research is an independent company specializing in programming consulting, audience research and strategic planning for radio. Pathfinder Consulting & Research has provided services to many of America’s finest broadcasters since 1987. Dan Hayden, President, draws on more than 25 years of direct involvement with over 100 radio stations in a variety of formats in the United States and Europe.
|
Market-specific strategies are at the heart of the Pathfinder Consulting & Research model. Cookie-cutter programming solutions are not part of the plan. All initiatives are aimed at developing radio brands that are unique and durable while increasing ratings and growing revenue.
|
Limited Client List Pathfinder Consulting & Research limits its client list to a select and manageable number in order to deliver a superior level of personal service and station-specific advice. All clients work directly with Dan Hayden.
Please contact us to discuss your situation and how we can be of help. |
Pathfinder Consulting & Research LLC
1145 Kensington Road
Kensington, CT 06037
Voice: 860-828-8815
Fax: 860-828-3088
pathfinder@danhayden.com
|
|
ASSESSMENT & PLANNING |
- Competitive analysis and programming evaluation with written strategic plan for improving programming and ratings.
|
PROGRAMMING SUPPORT |
- Monitoring of strategic plan with periodic evaluation reports
- Full time telephone accessibility
- Weekly music calls
- Competitive monitors/Station monitors
- On-site visits
- Quarterly music library updates
- Aircheck reviews
- Talent recruitment
- Programming consistency during periods of change
- Periodic newsletter/memo
- Promotional idea bank
|
TRAINING |
- Competitive strategies & tactics
- Branding & loyalty strategies
- Advanced Selector programming
- Morning show development
- PD development
|
RESEARCH |
- Full range of radio research services available.
|
MEMO FILE |
|
| |
|