Dan Hayden
Dan Hayden
Christine
Christine Lynn
Music Coordinator
Pam
Pam DonAroma
Business Manager

Pathfinder Consulting & Research is an independent company specializing in programming consulting, audience research and strategic planning for radio. Pathfinder Consulting & Research has provided services to many of America’s finest broadcasters since 1987.  Dan Hayden, President, draws on more than 25 years of direct involvement with over 100 radio stations in a variety of formats in the United States and Europe.

 

Market-specific strategies are at the heart of the Pathfinder Consulting & Research model. Cookie-cutter programming solutions are not part of the plan. All initiatives are aimed at developing radio brands that are unique and durable while increasing ratings and growing revenue.

 

Limited Client List   Pathfinder Consulting & Research limits its client list to a select and manageable number in order to deliver a superior level of personal service and station-specific advice. All clients work directly with Dan Hayden.

Please contact us to discuss your situation and how we can be of help.

Pathfinder Consulting & Research LLC

1145 Kensington Road
Kensington, CT  06037

Voice: 860-828-8815
Fax:     860-828-3088
pathfinder@danhayden.com

ASSESSMENT & PLANNING
  • Competitive analysis and programming evaluation with written strategic plan for improving programming and ratings.
PROGRAMMING SUPPORT
  • Monitoring of strategic plan with periodic evaluation reports
  • Full time telephone accessibility
  • Weekly music calls
  • Competitive monitors/Station monitors
  • On-site visits
  • Quarterly music library updates
  • Aircheck reviews
  • Talent recruitment
  • Programming consistency during periods of change
  • Periodic newsletter/memo
  • Promotional idea bank
TRAINING
  • Competitive strategies & tactics
  • Branding & loyalty strategies
  • Advanced Selector programming
  • Morning show development
  • PD development
RESEARCH
  • Full range of radio research services available.
MEMO FILE