NEW DAY FOR RADIO
I will start by saying that I miss the old days of radio. It was fun being a PD in the 70s and 80s. It was competitive, creativity was encouraged… newday_forradio
I will start by saying that I miss the old days of radio. It was fun being a PD in the 70s and 80s. It was competitive, creativity was encouraged… newday_forradio
Not long ago the typical set up at most radio stations included live personalities in key dayparts and a local morning show. Stations gave away big prizes, conducted audience research… growstationonshrinkingbudget
Ok, you’ve done your homework: research, strategic planning, music testing. Your PD knows all the Selector tricks, imaging elements are ready to go, and the airstaff is solid… radiofengshui
Branding a radio station is a matter of aligning programming and marketing to a unique vision. It is knowing what your station stands for and stands against…betruetoyourbrand
“You can’t get there from here,” is the thought that passed through my mind during an aircheck session with a rookie disc jockey. The twenty-something weekender was frustrated because she had been passed over… threestagesoftalentdevelopment
You can learn a lot about strategy during the political season. With polls taken as often as they are, the effectiveness of strategic adjustments and tactical responses…politicsofradio
You don’t know what you don’t know until you find out – and then it’s like, “geez, who would have thought!” That’s what research can do for you. But enough about research - at least for the moment… whyresearch
Recently I spoke with the general manager of a Rock station in a market with a top-rated CHR. He was looking for a sounding board for some programming changes… demographicsvspsychographics