Tuesday, May 12th, 2009
Not long ago the typical set up at most radio stations included live personalities in key dayparts and a local morning show. Stations gave away big prizes, conducted audience research… growstationonshrinkingbudget
Tuesday, May 12th, 2009
Branding a radio station is a matter of aligning programming and marketing to a unique vision. It is knowing what your station stands for and stands against…betruetoyourbrand
Tuesday, May 12th, 2009
You can learn a lot about strategy during the political season. With polls taken as often as they are, the effectiveness of strategic adjustments and tactical responses…politicsofradio