Pathfinder Consulting & Research

NEW DAY FOR RADIO

Dan — Tue, 12 May 2009 18:17:16 +0000

I will start by saying that I miss the old days of radio. It was fun being a PD in the 70s and 80s. It was competitive, creativity was encouraged… newday_forradio

GROW YOUR STATION ON A SHRINKING BUDGET

Dan — Tue, 12 May 2009 18:12:33 +0000

Not long ago the typical set up at most radio stations included live personalities in key dayparts and a local morning show. Stations gave away big prizes, conducted audience research… growstationonshrinkingbudget

RADIO FENG SHUI

Dan — Tue, 12 May 2009 18:00:52 +0000

Ok, you’ve done your homework: research, strategic planning, music testing. Your PD knows all the Selector tricks, imaging elements are ready to go, and the airstaff is solid… radiofengshui

BE TRUE TO YOUR BRAND

Dan — Tue, 12 May 2009 17:58:55 +0000

Branding a radio station is a matter of aligning programming and marketing to a unique vision. It is knowing what your station stands for and stands against…betruetoyourbrand

THREE STAGES OF TALENT DEVELOPMENT

Dan — Tue, 12 May 2009 17:57:10 +0000

“You can’t get there from here,” is the thought that passed through my mind during an aircheck session with a rookie disc jockey. The twenty-something weekender was frustrated because she had been passed over… threestagesoftalentdevelopment

POLITICS OF RADIO

Dan — Tue, 12 May 2009 17:55:20 +0000

You can learn a lot about strategy during the political season. With polls taken as often as they are, the effectiveness of strategic adjustments and tactical responses…politicsofradio

WHY RESEARCH?

Dan — Tue, 12 May 2009 17:52:54 +0000

You don’t know what you don’t know until you find out – and then it’s like, “geez, who would have thought!” That’s what research can do for you. But enough about research - at least for the moment… whyresearch

DEMOGRAPHICS VS PSYCHOGRAPHICS

Dan — Tue, 12 May 2009 17:48:26 +0000

Recently I spoke with the general manager of a Rock station in a market with a top-rated CHR. He was looking for a sounding board for some programming changes… demographicsvspsychographics